This is why offline shopping is still big and will remain big


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If you take a look at media reports for the past 10 years, it would seem to you that offline shopping is on life support and nearly dead. Online shops, shopping tools and payment methods have come into the focus of both media and developers. A market niche has been opened and heavily exploited. Most retailers have started their online shops to keep up with customer expectations, not to mention big online stores such as Amazon or Ebay.

Now, the story does seem one-sided, especially when facing the fact that shopping center pipeline development is still on the rise. Shopping centers are a symbol of offline shopping and their development has never stopped. More and more are being built, and their floorspace has increased by 3,3% in 2014. Online shopping has been a game changer for retailers, but instead of changing the game into offline or online, it became online and offline. Combination of both channels is the necessity for most retailers today. But these are the reasons why offline shopping will remain big.

  1. 51% of people are more willing to go to their local store to avoid waiting for the product to arrive.
  2. 42% of people want to see the item before purchasing. That will hardly ever change, especially when buying clothes. No shopping tool can replace the feeling of trying something on.
  3. According to Caltechs research, customers are willing to pay an average of 50% more for items they can touch and see. That’s a big motive for retailers.

Most customers today demand a so-called seamless omnichannel experience while shopping. A combination of both principles, offline and online tools. Online shopping makes the flow of information much faster and comparison of features much easier. On the other hand, nothing can change the tangibility of the things people like or want to buy in stores, and that will never change.


Posted on: May 16, 2016, by : Brna